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Experienced executive with two decades of leadership in digital product development, strategy, management, and operations, of both direct-report and matrixed organizations. Experience in digital business fundamentals, including user experience and digital design, digital business strategy, commerce, content, development, brand and marketing. Recent successes include organizational growth of digital product capabilities and revenue, innovative application development for emerging EHR standards, and prototyping business solutions for virtual reality platforms.  Adept at digital marketing tactics and strategy, leveraging of social media platforms and mobile application user experience and design.  Strong leadership acumen, experienced with managing both small agile teams and large multi-disciplined organizations.

  • Brings creative approach and aesthetic sensibilities to the fundamentals of digital business, operations, commerce and problem solving 

  • Applied leadership and practical hands-on experience in Internet businesses for two decades

  • Innovative and insightful, with the ability to envision opportunity and strategy while maintaining perspective on details and operational resources required to execute

  • Experience directing large organizations towards common goals, while respecting the perspective of the individual contributor

  • Superior relationship management and communication skills, useful in executing concurrent initiatives across organizations

  • Adaptable, and skilled at managing evolving priorities

Executive lead for digital product development, overseeing digital creative staff, and acting as lead voice in digital strategy, product development, and prioritization. Has led two-fold growth of digital business, and, overall percentage of digital-based revenue for the Agency has boomed during tenure to date. Provides expertise in digital business strategy and operations while also responsible for daily management and leadership of the Creative Technologies team, which provides User Experience Design, Interactive Design, and Development support and expertise for clients. Provides strategic digital leadership for network, agency, clients, and new business prospects. Acts as chief evangelist for Agency’s digital capabilities, expertise and thought-leadership.

VP, Creative Technologies

Wunderman DC
August 2012 - Present


Define product scope and requirements for an enterprise-level digital educational product whose clients include state-wide Departments of Education across the U.S. Product lead for development of applications in support of PBS Education services and operations. Develop product roadmap to include key milestones and development of strategic tools and features. Oversee and prioritize technology development. Collaborate with User Experience/Interface, Marketing and Content teams to support digital services and workflow.

PBS Education
October 2011 – August 2012

Director, Digital Product Development

Responsible for strategic product development to support core business of niche transactions and commerce. This role ranges from hands-on development of user interface and design specifications to management of web services, email systems, member experience and product performance.  Additional development of mobile application and mobile system integration. Manage outsourced staff of developers, designers and network administrators

TDNC Corporation
January 2011 – September 2011

Vice President, Strategic Products

Strategic Specialist

October 2001 – June 2003

Provided strategic business consultation for select clients, and introduced user interface design as a core competency in the development process

Vice President, Strategic Products

American Greetings
August 2000 – August 2001 

Responsible for design, development, marketing and ROI of strategic products, including personalized email marketing tools and retention services.

Executive Director

October 1998 – May 2000

Supported the core group of AOL strategic products that focused on commerce, transactions, member retention and high-level corporate relationships. Managed staff of 50+ employees dedicated to providing end-to-end support of six executive level organizations, including design, development, engineering, production and publishing. Contributed to business development and strategic initiatives, including service-wide re-branding and redesign efforts impacting over 30 million members. Participated in critical initiatives including the alignment of creative operations, asset rights management, the development of service-wide publishing infrastructures and operations, and more.

Director, Programming Operations

February 1997 – October 1998

Provided creative direction and support for an executive-level organization responsible for 10 content channels. Responsible for all projects and ongoing operations, managing design and production budgets and resources. Contributed to strategic development of channel features and properties

Product Manager

Digital Product Development and Leadership
360 H St NE, Apt 643, Washington DC 20002
February 1995 – February 1997

Oversaw a staff of 16 production specialists. Valued for programming conceptual development. Lead on channel user interface, design and navigation. Proficient with all AOL production tools and proprietary languages and design programs. Significant contributor to Internet integration, particularly the integration web browsers to the then proprietary service.


B.A., with a Major in Studio Arts, Minor in Art History, College of Wooster (Wooster OH), 1988; completed two Independent Study Theses, 1987-88


References available on request

General Manager

Charlie Company LLC
August 2003 – December 2010

Responsible for all operations, budget and profitability of this Internet marketing partnership. Implemented business practices of methodic ongoing refinement of marketing standards to optimize for search engine and campaign traffic, and introduced marketing in social media.

Anchor 2


Ben Spriggs
360 H Street NE
Apt 643
Washington, DC 20002

© 2016, Ben Spriggs.

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